Turn your knowledge
into action with ApplySelf

Discover the ultimate tool for personal & professional growth. ApplySelf is an ISO certified solution, with US Library of Congress copyrighted method, aimed at individuals striving for success, and businesses looking to empower their teams.

NOW ON MOBILE APPS & THE WEB

For individuals

Aspring to achieve ever lasting success and cement new habits >

For teams

Willing to reach together higher than they ever reached before >

For businesses

Aiming to move steadily forward amidst never ending change >

The 5 Minute-a-Day Program

What is ApplySelf?

ApplySelf is a 5-minute-a-day program, that helps you build habits to attain work and life success. It’s available on Google Play, App Store, and on the web.

ApplySelf helps you unlock the power of the best self-help books in just 5 minutes a day. This is done through the proprietary K.A.A.T. framework (Knowledge, Action, Accountability, Transformation), backed by sound psychological principles.

“I endorse that ApplySelf scientifically and methodically assists individuals in changing their habits, improving their skills, and strengthening their ability to change themselves for the better, on a daily basis, based on sound principles extracted from self-help books.”
Raouf Adel
Psychologist, Trainer,
& Encyclopaedic Author (UK)

Accreditations & Memberships

ApplySelf is an innovative app that offers carefully selected self-help books and practical tools and exercises to help users apply insights in daily life.”
Annette Duffy
BA / MA/ PGDip / Dip
Career/Life Coach (Ireland)

ApplySelf
for Business

Almost 90% of the workforce lack soft-skills as per a LinkedIn Survey. ApplySelf is a unique soft-skills development solution focused on enhancing employees in a well-rounded way. Starting with a per-assessment for your team, we work together to achieve powerful outcomes within 30 days.

Self Development.
Our Craft. Our Passions.

Valuable
Topics

Million Books Sold

Hours Saved

X

More Effective Results

Your Needs Makes Our Story

Are you tired of just reading about personal growth or attending development training but still yearning for real, tangible change? While books, summaries and trainings can offer valuable insights, true transformation comes from applying that wisdom. That’s why we created ApplySelf, the world’s first daily program designed to help you learn and apply key ideas from self-help books.

Thoughtcuts is Accredited
and Certified to the Top Standards

ISO Training Quality Management Certification

ThoughtCuts, the company behind ApplySelf, is an ISO 10015:2019 Certified Company in Quality Management for Competence Management and People Development. This ensures superior content each and every time.

US Library of Congress Registration & Copyrights

ApplySelf Methodology for Self-Improvement and Soft-Skills Development and Learning, and ApplySelf Software, are both registered and copyrighted worldwide at the American Library of Congress.

Psychology Certifications & Society Memberships

ApplySelf adopts a psychologically sound methodology as certified by Adel Intellectual Vision Ltd. (UK). ApplySelf key team creators are members of The British Psychological Society (BPS) in the UK.

Ready to get your best results?

Let’s Get Started

With ApplySelf you would not just read, but you’d be able to apply key insights from world-class authors that lead to real, lasting change. Our app helps you build small daily habits that drive big results, whether for personal growth or professional success.